Alexander Punch

From Season 4 in 2014 until Season 15 in 2019 I served in various capacities creating the popular daily YouTube show Good Mythical Morning. I began as a production assistant and left the show as a senior producer.

During my time I was lucky to work with major brands like Toyota, Wendy's, Nesquik, Amazon and celebrities like Jack Black, Post Malone, Megan Fox, and much much more!

The show has helped define my career in many ways, it was not only an incredible experience but also fostered my demand for high quality and holding creativity above everything else.

10 years after I started people still stop me in the street and compliment the show, and it continues to be a success today.

Crocs was looking to build awareness for their “Crocs At Work” category of clogs, and re-position the subset of the brand to be more fun and engaging.

THE SOLUTION:
3 Short form content pieces that released throughout the year posted on Matty’s and Croc’s Instagrams.

The Videos comedically highlighted the unique value props for the “Crocs at Work” shoe line + featured a style forward photo set that pushed the fun as well as function of the Crocs at Work brand.

5x web traffic within 24 hours of publishing to the "Crocs At Work" page and millions of total views made this campaign a huge win.

I served as lead creative on the project.

In November of 2020 it was announced that the famed basketball and YouTube collective "2hype" was joining the 100 Thieves organization.

I was brought on to elevate their already hyper successful videos and add take things to the next level as their production and creative Lead.

Tens of millions of views later each member has gone on to massive careers of their own and they continue making great things.

Velveeta recognized that queso, traditionally associated with fall tailgating events, wasn't reaching its full potential.

They saw an opportunity to re-position it as a delicious and versatile summer treat, perfect for poolside gatherings, backyard barbecues, or just enjoying on a hot day.

To achieve this shift, they embarked on a multi month creative campaign. My role, as the lead creative, was crucial in shaping this effort.

We partnered with 5 content creators to create 6 special short form summer time queso recipe videos to be featured on YouTube shorts as well as Instagram reels.

We also created and designed a cutsom micro-site where people could go and see all the recipes to try for themselves!

The Country Music Association is much more that just a festival or an awards show.

They're a multifaceted trade organization that serves the greater community through a variety of initiatives and programs.

From September of 2022 to February 2025 I acted as the creative lead for their YouTube programing efforts, developing and executing 4 completely original series and hundreds of unique long and short form videos.

Here are some of my favorite pieces we've delivered.

Tennessee Titans Quarterback Will Levis is one of the premier talents in the NFL. In this partnership with EVO ICL we looked to highlight how this revolutionary procedure has helped him on and off the field.

The video in its different versions both long and short was featured throughout a network of doctors pages as well as used in a national campaign.

I served as the creative lead for this cross platform project.

The Fortnite World Cup was a first of it's kind event where the best Fortnite players in the world competed against each other for a share of a massive $30 million prize pool.

To qualify for the final event, players went through a grueling 10-week open process and competed against millions of other players.

I served as lead creative producer throughout the 10 weeks of live shows leading up to the event as well as on the finals competition which was held in front of a live audience of 19 thousand plus at Arthur Ash Stadium in Queens and over 2 million watching online.

It was the largest single esports audience in history when it broadcasted, both in viewership as well as prize money.

This 8 week run of an hour long live stream featured prominent Twitch creator Will Neff and was the lead in to the popular Amazon Music Live concert series.

A mix of late-night and public access vibes. The show was a massive success and featured everyone from Snoop Dogg to the K-pop sensations Twice.

I served as the creative lead on the project for all 8 episodes.

The 2020 Twitch Rivals Streamer Bowl was a first of it's kind Fortnite tournament and live broadcast event.

Sixteen popular Fortnite streamers teamed up with sixteen NFL players to battle it out in the popular battle royale game.

After potentially facing off in online qualifiers or smaller tournaments, the top streamer-NFL player duos converged on the bright lights of Miami, Florida for a live event held at the Super Bowl itself. Here, amidst the excitement of the biggest game in football, the ultimate Fortnite champions were crowned. The team of Clix, a skilled streamer, and Tarik Cohen, a talented NFL running back, emerged victorious, solidifying their place in Twitch Rivals history.

I served as lead creative producer for the qualifiers as well as the main broadcast!

To promote an upcoming tour, (and just Brantley as a personality in general) we created 3 unique series for country artist Brantley Gilbert in collaboration with Big Machine Label Group.

With "react" content as well as day in the life tours and interviews, this run of custom videos showed what the good life is like for a country music star.

I served as creative lead across all 30 pieces of content.

Check out some example episodes here!

Famed rapper, shoe designer and culinary expert Action Bronson was looking for a creative and production partner for his new In Studio cooking series and FTD overall.

This expansion wasn't just about a new format, it was about creating epic experiences. By bringing in impressive guests and a wide variety of exciting foods, we provided Action with a new platform to explore his culinary passion alongside his fans.

I acted as a creative lead on The In Studio show and FTD

Do you ever find yourself yelling at the screen, "Don't go in the basement!"? Then How To Beat YT is the channel for you!

One of the premier channels for horror and survival movies online, How To Beat goes beyond just critiquing and breaking down film plots. Each episode offers a unique perspective and survival analysis.

Our host meticulously dissects cult classics and viral hits alike, painstakingly breaking down every wrong turn, every missed opportunity, and every foolish decision made by the characters. But more importantly, they explain how to do better. Imagine yourself in the same situation as your favorite (or least favorite) horror movie character. How To Beat YT equips you with the knowledge and strategies you need to survive in a fresh and entertaining way.

I served as creative lead for the channel with over 2.75 million subscribers.